Distribution Intelligence

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accelerate revenue growth

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The problem

$1M+ invested in the data. Still flying blind.

The median asset manager subscribes to 6+ data packs and still can’t act on what they buy.

The investment
6+
Data packs subscribed

The median asset manager. Rarely operationalized.

The capacity gap
60%
Spent cleaning data

Most of it goes to their own sales and AUM numbers, leaving little to no capacity for the data packs they’ve invested in.

The result
86%
Don’t use all the data they buy

No precision on advisor quality, territory plans run on guesswork, and competitive moves surface months late.

Source: Ignites, Data Packs: Bigger Bites for Smaller Managers? 05_28_25. Data team capacity: Field Distribution Intelligence whitepaper, 2026, citing dbt Labs & O’Reilly, “Structured for Intelligence,” 2026.

Briefs & Signals

More time selling. Less time searching.

Briefs arrive on a schedule for each role, so salespeople spend their time with advisors, not in spreadsheets and dashboards.

Briefs
Every role
Who to see, what to lead with
Wholesaler, internal, specialist, leadership and strategic account briefs, plus a monthly review of what worked and a plan for next month.
Signals
Every FA/Team
Scored and sized in dollars
Upsell, cross-sell, performance and fee advantage, focus products, retention risk and more. The mix grows with your subscription.
Next best action
4.5x*
Sales lift per activity on segmented advisors
One recommendation per FA/Team, with the touch most likely to land it. ML scoring lifted conversion to 89% from 59%.*
Sales Brief · External wholesaler

Good morning, Morgan.

You have 4 meetings this week, each matched to the signal to lead with, 5 priority calls and 3 Segment A relationships going cold. Your largest opportunity is The Doe Wealth Group on Muni Ladder SMA.

Sales to goalYour territory · all products
September MTD
94% $29.0M of $30.9M
Year to date
97% $152M of $157M
Sales MTD
$29.0M

94% to goal · $2.07M/day run rate, up from $1.69M in August

Meetings this week
4

All 4 have an open signal. 2 open slots nearby.

Open signals
284

$440M expected opportunity · 12 new overnight

*4.5x lift and 89% conversion (up from 59%) are results of the Field team's segmentation and predictive models at prior asset managers.

Signals

Every signal comes with a reason

A dollar size, a confidence score and a plain English explanation, so salespeople know why to call and what to say.

A
The Brown GroupContoso Wealth · New York
Next best action · Introduce Private Credit Fund
Signal opp.
$7M
Confidence
82
Focus: Private Credit FundNEXT BEST
Weekly · ML model

Model scores this team at 70 on Private Credit Fund: holdings fit, category rotation over the last two quarters and platform availability all clear.

Signal opp.
$7M
Confidence
82
How it is calculated · QP/AI-classified client base with under 5% private allocation and existing interval or alt exposure. Scored on platform availability and prior alt adoption.
Retention RiskMonthly · data packs

Net redemptions of $4.6M. Address them before the product case.

Signal opp.
$1M
Confidence
71
How it is calculated · Net redemptions in two of the last three months, or a competitor repricing inside a model sleeve they hold. Sized on the AUM exposed rather than the upside.
Meeting OpportunityDaily · CRM

Attended the Muni Ladder SMA webinar. Follow up inside 48 hours.

Signal opp.
$0M
Confidence
70
How it is calculated · A scheduled or high-likelihood touch inside 30 days (conference attendance, webinar registration, or an inbound request) paired with an open signal worth leading with.
Performance AdvantageMonthly · data packs

Your position outperforms the competing hold by 3.5% net of fees over 3 years across $11.2M of competing AUM.

Signal opp.
$4M
Confidence
63
How it is calculated · Your holdings outperform the competing position the FA/Team currently holds in the same category, net of fees, over the trailing 3 years.

Sample signals for one FA/Team. The signals available depend on your subscription level.

Sales leadership

Coach to the numbers

Leadership sees attainment and the behaviors behind it for every salesperson and region, then sees what worked, so the team repeats what converts.

Sales goal attainment · September
$548M
99% to goal nationallyUp from $512M in August
West
$142.1M107%
Northeast
$118.6M101%
Southwest
$88.0M97%
Southeast
$106.3M96%
Midwest
$93.0M86%
Wholesaler scorecard · YTD
Wholesaler% to goalMarket shareFocus product mixSignal conversion
Skyler GrantW126%1.4%47%20%
Quinn ParkerMW120%1.3%48%18%
Rowan BlakeW115%1.2%51%21%
Morgan VanceNE111%1.4%53%14%
Casey ReedNE102%0.9%56%11%
Avery ColeSE93%0.8%47%11%
Drew FosterMW78%0.6%46%8%

Shading ranks each column, so strengths and coaching gaps stand out.

Sales lift by touch · trailing 90 days
In-person meeting
2.4x
Conference / event
1.9x
Webinar + follow up ≤48h
1.8x
Virtual meeting
1.5x
Phone call
1.2x
Webinar, no follow up
1.1x
Email
1.0x
By signal the salesperson led with
Performance Advantage
2.6x
Upsell
2.2x
Focus: Muni Ladder SMA
1.9x
Focus: Core Equity ETF
1.7x
Fee Advantage
1.2x
Leading with the next best action: 2.3x lift, against 1.3x for meetings on another topic.

Illustrative figures from proof of concept sample data. Lift compares each FA/Team's daily sales run rate in the 30 days before and after a touch.

How it works

From signal to sale, then back again

Every touch is measured, and the next brief gets sharper.

01
Refresh

Data lands

Data packs monthly. Sales, CRM and calendars daily or weekly.

02
Score

Signals fire

Every FA/Team scored, sized and ranked.

03
Deliver

Briefs go out

On a set schedule, written for each role.

04
Act

Salespeople sell

Meetings and calls happen and log to the CRM you already use.

05
Learn

Lift is measured

30 days before and after each touch. Models recalibrate.

A closed loop. Leadership sees what converted, by person, touch and signal.

Ask Field

Ask a question. Get the actionable intelligence.

Ask Field is our AI agent. Ask in plain English and get ranked, explained actions that link straight into the briefs and dashboards.

Subscription levels

Three levels. Each builds on the last.

Briefs and signals come with every level. Each level adds data, so they get richer as you go.

Level 1

Data Pack Insights

Briefs and signals
Opportunity and competitive advantage

Performance advantage, fee advantage and share gaps

  • Market opportunity and share for every FA/Team
  • Territory, firm and category dashboards
  • Ask Field in plain English
Level 2

Sales & CRM Integration

Briefs and signals
Adds your sales and CRM activity

Upsell, cross-sell, retention risk, fallen angels and meeting opportunities

  • Sales goals and wholesaler scorecards
  • Lift by touch and by signal
  • Insights pushed to your CRM
Level 3

Segmentation & Signals

Briefs and signals
Adds predictive confidence and next best action

Focus product propensity, confidence scores and one next best action per FA/Team

  • A, B and C segmentation of every FA/Team
  • Models that learn what converts
  • Prescriptive targeting for focus products

Every level returns your unified data to your own BI tools and AI projects.

Activate your data pack investment

Field delivers a production-ready distribution intelligence platform built to your coverage model and use cases from your existing data pack subscriptions.

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